Build Your Startup
Like a Video Game
StartupLand is a pixel-art simulation where you practice customer discovery, pitch competitions, and fundraising — all inside an open world city.
The Garage — Your first startup HQ in Startup City
A Full Startup Journey — In a Game
From your garage to the pitch stage, every real startup skill has a quest
Startup City
Explore a living pixel-art city packed with investors, mentors, co-founders, and rivals. Every building holds a new opportunity to grow your startup.
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Interview Citizens
Talk to NPCs to validate your idea. Uncover real pain-points, collect evidence, and refine your value proposition before you build anything.
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Pitch & Shine
Step into the Pitch Arena and compete against other founders. Earn funds, unlock new locations, and climb the leaderboard to reach the top.
Try it nowHow StartupLand Works
Real startup frameworks, wrapped in an experience you actually want to play
Create Your Founder
Customize your character and set your startup idea. Your AI co-founder Alti joins you from day one to guide your journey.
Validate & Build
Walk through Startup City, interview citizens, gather signal, and iterate on your MVP until the market speaks.
Pitch & Raise
Enter the Pitch Arena, win competitions, attract investors, and level up your startup to unlock new worlds.
Ready to Build Your Startup?
Join thousands of student founders leveling up their entrepreneurship skills inside StartupLand — completely free.