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MVP: Draw Product
Sketch the smallest version that can test the value—not the technology—and put it in front of a real user first.
Explore AI Co-FounderJuicero · Case 02
The machine was sophisticated. The fatal test was not: squeeze the packet by hand.
Juicero sold a $699 connected juicer for a job customers could do with their hands. The hardware was remarkable; the customer value was not. Its failure mode was engineering past the problem rather than testing the smallest useful version. One hand-squeeze exposed what years of work and $120M had hidden.
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Sketch the smallest version that can test the value—not the technology—and put it in front of a real user first.
Explore AI Co-Founder02
Ask which part of the experience customers actually value before engineering locks in the answer.
Explore AI Co-Founder03
Record what the rough test proved so polish cannot be mistaken for validation later.
Explore Journey